How to Share Social Media Links in Email

Brought to you past Exclaimer

E-mail every bit a familiar communications channel already has all the interaction most companies want out of social media. However, did you know that every e-mail your company sends is an opportunity to increase your social attain?

Calculation social media to professional email signatures is a great mode to boost your marketing initiatives and increment your brand awareness. Want to learn more? Read our Height 10 DOs & DON'Ts guide on using social media in email signatures below.

1. Exercise add social media icons to email signatures

If you're not promoting your social media channels in your electronic mail signatures, you are missing out on a great opportunity. Electronic mail signatures are the perfect avenue to introduce your customers to your Twitter feed, Facebook page, LinkedIn profile, and so on.

By including links to social media platforms in your email signatures, your stakeholders obtain another way to communicate with you lot. This increases their overall engagement with your brand.

ii. DON'T include Likewise many social media links

When information technology comes to using social media in your email signature, limit the number of links to a maximum of four. A signature should never announced too busy, so adding ten dissimilar social media buttons will be off-putting to recipients.

Also, call up that different stakeholders may use dissimilar social media channels. Your business partners may but be on LinkedIn, while consumers might prefer Facebook. Make sure social media icons in email signatures are tailored for various audiences.

3. Do use social media 'icons' rather than links

Including lots of links in an email signature merely looks messy. Use social media icons that users tin click on to go straight to your company Twitter profile or Facebook folio. This will often involve the utilise of HTML code to ensure they render correctly.

We also recommend hosting these images online rather than embedding them directly into the signature. This way, recipients don't accept to download the social media icons when they open your electronic mail.

four. DON'T add together links to accounts that aren't used

If you oasis't Tweeted for more a year, don't add a link to Twitter in your e-mail signature. If y'all've previously included a link to Google Plus, remove it as the platform doesn't exist anymore.

Recipients only ever want to read relevant and up-to-engagement content. Adding links to inactive social media profiles just wastes their time.

5. Do get costless followers

Combine social media with e-mail signatures to get loads of new fans for costless. Links to social media in email signatures tin easily boost your social traffic and increase your customers' loyalty. This in turn widens the total audience interacting with your brand, providing additional marketing opportunities.

vi. Exercise strengthen business relationships

If you merely e'er communicate over email, social media links create new opportunities for recipients to connect with your concern. People are more likely to engage with your brand on social media if they have an existing relationship with you. This turns the social media links in your signature into new lead nurturing opportunities.

Yous could even employ your email signature section to ask customers to share their experiences of dealing with your company socially. This works well on more informal social media channels like Facebook and Twitter.

7. DON'T undervalue the ability of social media and email signatures

Think about how many emails you send out daily and weekly. Every email you send is an opportunity to connect with a person in your social network and increase your social reach.

Social media links in your e-mail signature are basically free marketing tools. These links tin can easily boost traffic to your social media pages, which could also increment traffic to your website.

8. Practice pull social feeds into signatures

Keep your customers up-to-engagement with dynamic social media content such as a recent Tweet in your email signature. This is a neat way to remind recipients of why they are associated with your company in the start place.

9. DON'T just take our give-and-take for it

Unilever added a unproblematic LinkedIn 'Follow' link to its email signatures. It and so went from 40,000 followers to 235,000 in less than ten months.

In this instance, subtly inviting suppliers and partners to become followers worked far better than using other marketing channels. Remember, Unilever is an arrangement that is unlikely to use email to contact shoppers direct. Instead, information technology uses social media to connect with suppliers, employees, and chore candidates.

ten. DO allow Exclaimer help

With email signature software from Exclaimer, you lot can ensure all your social media links are included in your business organisation email signatures. Whether you lot are on Role 365, G Suite or Microsoft Exchange, you lot can easily add social media icons with one click. From Facebook to Weibo, Exclaimer will help boost your social media activities with your corporate email signatures.

Since e-mail signatures tin can be easily updated, you lot tin can include upwards-to-date news and invite recipients to collaborate with y'all. You can likewise automatically include your latest RSS post or Tweet in each email signature.

Share this post